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The other big news is Roku’s OS 10.5 software release. This device connects over Wi-Fi to the TV and works with the Roku remote, and will arrive at major retailers in October where it will sell for $179.99. Plus, Roku notes that TCL will become the first device partner to use the reference designs it introduced at CES for wireless soundbars, with its upcoming Roku TV wireless soundbar. The Roku Ultra LT ($79.99), built for Walmart exclusively, has also been refreshed with a faster processor, more storage, a new Wi-Fi radio with up to 50% longer range, support for Dolby Vision, Bluetooth audio streaming and a built-in ethernet port. The new Stick adds support for Dolby Vision and HDR 10+, giving it the “4K” moniker. The Wi-Fi is also improved, offering faster speeds and smart algorithms that help make sure users get on the right band for the best performance in their homes where network congestion is an increasingly common problem - especially with the pandemic-induced remote-work lifestyle. This version, however, has a faster processor, which allows the device to boot up to 30% faster and load channels more quickly, Roku claims. The new Streaming Stick 4K builds on Roku’s four-year-old product, the Streaming Stick+, as it offers the same type of stick form factor designed to be hidden behind the TV set. And it announced the latest software update, Roku OS 10.5, which adds updated voice features, a new Live TV channel for home screens and other minor changes. The company is also refreshing the Roku Ultra LT, a Walmart-exclusive version of its high-end player. Its updates include a new Roku Streaming Stick 4K and Roku Streaming Stick 4K+ - the latter which ships with Roku’s newer hands-free voice remote. Weeks after Amazon introduced an updated Fire TV lineup that included, for the first time, its own TVs, Roku today is announcing its own competitive products in a race to capture consumers’ attention before the holiday shopping season.